Ling Se, the eldest daughter of Lingji Cloth Shop, has always dreamed of leaving her family on her birthday and living a free life without getting married or looking at other people's eyes. Unexpectedly, she met Xu Zilu, the richest man in Linchun City, by chance. Not only did he take the lead in the shop she had been looking for for a long time, but he also tricked her into becoming a contracted couple and forced them to be bound together. Ling Se's kind and independent nature and her unconventional business mind impressed Xu Zilu, who fell in love with Ling Se. Just as this pair of happy enemies fought and made trouble with each other, the hidden crisis of the Xu family gradually surfaced. The sudden appearance of the opponent Wu Qi also put Xu Zilu into a double crisis of career and emotion. Fortunately, Ling Se was smart and business-minded. She took a different approach to create a series of exclusive products. On the way to Beijing to solve the family crisis, she supported and trusted Xu Zilu, and their hearts got closer and closer. The couple finally won the position of the imperial merchant and started a new business journey in Beijing.