Ella Town is a fashionable town where humans and elves coexist. Coco lives here with her friends and runs a fashion store called LALALACOCO. One day, Luli, a little girl who just moved to Ella Town, passed by Coco's store and was attracted by the beautiful clothes inside. Luli, who was originally not good at dressing up and had a shy personality, gradually got to know Coco and her friends. With their guidance and communication, her originally closed heart gradually opened up and became more and more confident.