On June 1, the animated film "Lock Kingdom! Holy Dragon Knight", which was adapted from China's first green online community for children "Lock Kingdom" (http://roco.qq.com), held a grand project launch meeting in Beijing. The heads of the producers Tencent, Youyang Media, and Xuandong Communication, the main creative team of the movie "Lock Kingdom" and industry experts were all present. According to the producer at the launch meeting, the film tells the story of a protagonist Long Xing who was originally playful and naughty and didn't like to study. After the Lock Kingdom encountered a catastrophic disaster, he and his partners searched for the legendary Holy Dragon Knight who could defeat the mysterious dark wizard and finally saved the kingdom. All young viewers who have played "Lock Kingdom" will be able to once again directly appreciate the familiar characters, magical scenes and thrilling storylines in the "Lock Kingdom" community in the form of a movie. A magical feast on the big screen is about to emerge. It is reported that the film is directed by Yu Shengjun, the designer of Disney's "Little Dragon", who has participated in the production of classic domestic animation works such as "Haier Brothers", "The Adventures of Little Carp", and "Papaya Papaya". Cao Dawei, a domestic emerging filmmaker who has directed many independent films and TV commercials, is the screenwriter. The powerful filmmakers have joined hands for the first time, making the film a hot topic before it even starts shooting. "Lock Kingdom! Holy Dragon Knight" is also the first strong combination of the leaders of the domestic children's pan-entertainment industry. The film has a strong lineup of producers. Tencent is one of the largest Internet companies in China. Its main product for children, "Lock Kingdom", currently has 60 million registered users and a maximum number of 550,000 concurrent online users, making it one of the most popular children's online communities. Youyang Media is China's largest children's TV advertising operator and cartoon distributor, and Xuandong Communication is the only state-owned animation company in China with a complete industrial chain. The promotion team composed of these two companies has created the box office myths of the "Pleasant Goat" movie series and "McDull's Big Bang". The three are leading companies in their respective fields, with powerful publicity resources including Internet and TV media, and the ability to operate animation film publicity and distribution, ground promotion and integrated marketing. This provides a strong guarantee for the production level, expectations and even box office expectations of the film after its release. Cheng Wu (Weibo), vice president of Tencent's interactive entertainment business system, said that with the development of the business, Tencent has begun to make relevant arrangements in the field of pan-entertainment and is constantly accelerating its pace. Its "Lock Kingdom" not only fills the gap in domestic children's green network community products. With the start of the film adaptation of the same name, it has become Tencent's first landing project in the pan-entertainment business. Tencent will cooperate deeply with Youyang and Xuandong, which also pay attention to the healthy growth of children, based on the "Lock Kingdom" product itself, give full play to its cultural and entertainment value in a new film form, and create an entertaining children's animation brand to meet the expectations of parents and the needs of children. Xing Ying, vice president of Youyang Media Group, believes that "Lock Kingdom! "The Holy Dragon Knight" is a truly family-friendly animated film. The film hopes to help Chinese families solve the problem of "how to grow up healthily" through joyful and relaxing light and shadow means, especially to convey a positive value, that is, "happiness is a quality that can be shaped". At the same time, the film boldly proposes the formula of "happiness = courage + optimism + innovation", that is: when children have the courage, optimism and the spirit of pursuing innovation, they will have the quality gene of a lifelong happy life. Yu Jie, deputy general manager of Xuandong Communication, said that this time, the joint launch of the animated film "Lock Kingdom! The Holy Dragon Knight" with Tencent and Youyang is not only an attempt at a cross-industry operation model, but also an exploration of the segmented market of animated films by Xuandong Communication. It is hoped that the film will be guided by the forward-looking pan-entertainment development strategy, integrate the multi-party resources of "online, on-site, and on-air", and pass the film's "green" and "happy" concepts to the vast number of Chinese families through all-round three-dimensional marketing. In the context of all Chinese parents wanting to create a healthy and safe online entertainment environment for their children, Tencent launched a children's green online community product called "Lock Kingdom" last year. With the start of filming of the adapted animated film "Lock Kingdom! Holy Dragon Knight", some industry commentators pointed out that this is a powerful step for Tencent to move from the Internet industry to the cultural industry. Yin Hong, a director of the China Film Association, said that the cooperation between the Internet and traditional media is very rare. This cross-industry resource integration and strong alliance is a positive exploration, which has proposed a new development model for the development of China's children's cultural and entertainment industry. China finally has an industrial cooperation from the Internet to television and then to movies, which is of epoch-making significance.